This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success.
Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
Ingenious!
(Source: gachineiro)
